The salt for any occasion.
Cerebos was introduced to South African consumers from Europe in the late 1800s and has been the first choice in quality salt ever since. As the market leader in South Africa, Cerebos is one of a few “commodity products” that through careful custodianship has successfully made the transition to brand-hood and, as a result, can command a price premium to its competitors. See How it Runs! Cerebos has developed strong brand equity over the years and enjoys a loyal consumer franchise. A pure, white salt product that always flows helps to deliver the Cerebos brand promise, “See How It Runs”. The little boy who “chases” the chicken is an icon that has also become synonymous with the brand’s identity and is a fun endorsement of the brand’s free-flowing properties.