(Cape Town) – Appreciating and celebrating water amid the crippling drought conditions in the Western Cape is something leading bottled water brand aQuellé is aiming to achieve, as it wraps up its national summer tour in Cape Town this weekend.
The #SpreadTheJoySA tour will see aQuellé characters Granadilla, Watermelon and Apple taking to the streets and beaches to share the brand’s new Limited Edition Collection of flavoured drinks with the public.
On Saturday, they will be at the Palms Market in Woodstock and on Camps Bay beach before testing their nerve on the Cape Wheel at the V&A Waterfront. The characters will end their tour with a red bus sightseeing trip around the city on Sunday.
The four-leg #SpreadTheJoySA tour previously visited Durban, Johannesburg and Port Elizabeth over the holiday season.
aQuellé marketing manager Suzelle Stegen said the aim of the tour was to bring the flavours, quite literally, to life and that the public would be able to vote for their favourite flavour, which would join the existing aQuellé variants.
“We wanted to create a campaign that allowed us to really live our brand message. #SpreadTheJoySA is fun and exciting. It’s a great way to spread joy to all South Africans,” she said.
The campaign kicked off in Durban in December, where Granadilla became the first giant fruit to take the leap with the Big Rush Big Swing from the roof of the Moses Mabhida Stadium. On a green note, Watermelon visited uShaka Marine World to promote recycling and hand out over 2,000 bottles of water, while Apple helped the Childhood Cancer Foundation to raise funds by wrapping gifts at La Lucia Mall.
The second stop on their roadtrip was Johannesburg, where the characters quenched the thirst of the firefighters of Station 15, who face blazing heat and put their lives on the line daily. They then took a walk on the wild side, giving water to staff and visitors at the Johannesburg Zoo, before bouncing off to end their day at Rush Trampoline Park, where Watermelon helped visitors to jump for joy before Apple and Granadilla got in on the fun.
During the penultimate stage in Port Elizabeth, the characters visited the Eastern Province Child and Youth Care Centre and helped weary shoppers push their trolleys through Baywest Mall. The characters also hit the beach where they participated in the popular aQuellé Ocean Racing Series.
To see what the characters got up to, follow aQuellé on Facebook, Twitter and Instagram.
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