Boomtown bolsters strategic department: Strategically-led creative for Boomtown’s recent campaign for Ricoffy, saw the brand achieve tremendous growth 2017. And it was through culturally led insights from the Boomtown strategy team’s research that creative effectiveness was realised. It is due to this continued success, that Boomtown has further bolstered its team of strategists for an industry-leading strategic offering. Helna […] – MyPE News
Maybe that Trust wasn’t such a good idea?: The Broad-Based Black Economic Empowerment (B-BBEE) Commission says companies are still dabbling in fronting through the use of trusts. Commissioner Zodwa Ntuli told the Select Committee on Trade and International Relations that 83% of the 334 complaints that the commission has handled relate to fronting practices. “Although complaints decreased slightly this year, fronting practice remains […] – MyPE News
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