Whether it’s on a website, social media post or marketing material, businesses have the responsibility of portraying their brands in the best possible way.
When it comes to potential customers engaging with a brand for the first time, first impressions are everything. If they aren’t immediately impressed with the content on a website they’re checking out or a social media post they’ve just seen on their feed, they’re most likely to keep it moving. It becomes difficult to woo them back after that point. I can’t recall how many times I’ve left a website quicker than I loaded it due to poor quality copy. Yes, it’s rather off-putting. If your copy is of poor quality, you’re at risk of losing potential customers.
“Copy is a direct conversation with the consumer.” – Shirley Polykoff
That’s why it’s critical that businesses craft high-quality copy. Why would I trust a brand that doesn’t pay close attention to detail, after all? Quite frankly, there are no excuses.
Here are 3 things businesses can start doing today to easily avoid losing potential customers:
1. Hire a copywriter
If you want something done right, hire the right person to do it. A copywriter will produce crisp, quality and professional content that’s in line with your brand.
2. Revisit old copy
If your website has been around for some time or you’re using old marketing material, it’s time to comb through it with a fresh pair of (professional) eyes. Read more here: https://www.linkedin.com/pulse/copywriting-business-3-things-do-now-easily-avoid-losing-masango/
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