As a proudly South African brand that has continuously supported the bold and adventurous, K-Way has for years been partnering with some of the country’s top athletes.
From ultra-trail runner Nicolette Griffioen and ultra-distance elite runner Lucky Miya to trail-running champion AJ Calitz, K-Way has always backed the bravest.
More than just supporting them in their professional endeavours, K-Way has become a part of their everyday lifestyle.
“K-Way is not an elitist brand, but rather one for the people. Affordable quality in outdoor gear and apparel is what people need to grow a passion for nature, the environment, conservation and eco-awareness in South Africa. I’m passionate about these things and being a part of K-Way enables me to help promote love for outdoor activities in our beautiful country,” comments Griffioen.
It’s no surprise then that husband-and-wife trail-running duo Landie and Christiaan Greyling felt that K-Way would be the perfect sponsor to team up with too. More than just a brand, they were looking for a company that values family, encourages adventure and prioritises conservation; after an 8-month search for the right partner, they both agreed that K-Way ticked all the boxes.
“We are excited to join the K-Way team of athletes and ambassadors. K-Way is one of the only major brands who manufactures and thus employs locally, and has environmentally-friendly business practices,” said Landie Greyling, who earlier this year achieved a fifth position in the 60km Penyagolosa Trails in Spain – the only South African in the top five, and just six months after the birth of her son Christopher, no less. The Greylings will proudly wear the K-Way brand, together with their partners Garmin and Biogen, to #gearupandgetout, exploring and thriving in the mountains and on the trails.
Read more about the other K-Way elite athletes and ambassadors here and support them in these upcoming races:
- Dolomiten Mann Trail – 7 September 2019: featuring AJ Calitz
- 4 Peaks Challenge – 21 September 2019: featuring Lucky Miya
- Otter trail – 12 October 2019: featuring Nicolette Griffioen, Wesley Sweetnam, Christiaan and Landie Greyling
- Sky Run – 16 November 2019: featuring Christiaan and Landie Greyling, Wesley Sweetnam, Nicolette Griffioen, AJ Calitz and Lucky Miya
- 3 Peaks Challenge – 2 November 2019: featuring Cleo Albertus
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