#BakeADifference with Defy in Support of Childhood Cancer
7 October 2019, Johannesburg – Defy has joined forces with non-profit organisation, Cupcakes of Hope to bake a sweet difference in children’s lives across the country. What started as a campaign centred around National Cupcake Day last month, has since turned into a greater initiative aimed at raising funds for children living with cancer.
Currently, between 800 to 1 000 South African children are diagnosed with cancer annually. It’s, therefore, become more important than ever for organisations to focus their time and investments on a cause greatly impacting our country.
“It is of huge importance that Defy, as an organisation, consistently gives back to our communities,” says Rajan Gungiah, Regional Marketing Director. “Partnering with Cupcakes of Hope to further their on-going commitment to deliver hope across the nation enables us to do our part in making a difference.”
Cupcakes of Hope Foundation provides much-needed financial support to families requiring medical assistance. The new partnership combines delicious cupcakes and digital technology to encourage the community to come together in support of a great cause.
The campaign initially kicked off on 17 September with an exciting PR launch for media members and social media personalities, who were invited to decorate cupcakes to drive engagement across social media with the official hashtag #BakeADifference. Defy then committed to donating money to the Cupcakes of Hope Foundation for every engagement received on the day.
While raising funds and awareness are key to contributing to such a worthy cause, Defy emphasises that educating parents on the early warning signs of childhood cancer is equally as important. “Early detection can help save a child’s life. Being aware of the more common signs associated with childhood cancer is, therefore, so important,” added Rajan Gungiah.
Below are a few signs to look out for according to the Cupcakes of Hope Foundation:
- Unexplained reoccurring fevers
- A sudden change in vision
- Excess bruises, bleeding and rashes
- Frequent headaches and early-morning vomiting
- Persistent infections
Defy is now calling fellow South Africans to do what they can to make a difference, by whipping up a tasty treat of their own, and sharing it on social media using #BakeADifference. For every engagement received, Defy will donate R1 to the Cupcakes of Hope Foundation, just as they did for the PR launch.
Alternatively, those wanting to join in on the fun can also create their own digital cupcake online. Visit www.defy.co.za/bakeadifference to try your hand at building a digital version of your favourite red velvet or chocolate cupcake. Don’t forget to share your unique creation using #BakeADifference.
Defy, believe in better.
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