When Mia Blom and Jacqueline Baldwin teamed up to publish the Survival Guide for Families ten years ago, they were moms with new-borns, eager to find the best parenting options and to help other moms along the way. Two years ago, the team decided to rebrand as Green Family Guide with the focus very clearly on greener living, and decided to shift from print media to purely digital platforms. “The shift feels good”, says Mia, “we’re walking our green talk.”
Jacqui explains, “Our vision of changing lives through good content is what has sustained our business. We have never promoted a product we don’t believe in, and never will. Our business reflects our own journey. That’s why we no longer print a magazine and why we no longer have a rate card. We don’t sell advertising – we collaborate with businesses that support our ethos and share their growth.”
As they celebrate their ten-year milestone, the team reflects with gratitude on the amazing people and businesses whose successes they have shared. Key clients they have promoted and whose success they celebrate include Faithful to Nature, Beautiful Earth, 4 A Kid, Keedo, Beaucience, Oggi and Therific Naturals.
The site encourages healthy living with excellent articles on a variety of health-related topics as well as a range of family friendly recipes that are quick and easy to prepare. Because the home is the heart of family life, the site includes a comprehensive Green Home section featuring excellent advice on how to make better choices for a more sustainable house and garden and a lower impact on our resources.
Ecological awareness is emphasised – businesses that walk their talk receive fanfare under the Green Spotlight while inspiring people who are making a difference in the world are celebrated in the Green Star Gallery.
Janet Neilson, who joined the team 6 years ago concludes, “It’s wonderful to see how making better choices is becoming a priority to more and more people – and so rewarding to provide daily content to guide them along the way!”
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