Introducing Metamorphosis, a unique line of jewellery designed with intricate detail and immense inspiration. Using white gold, rose gold and diamonds, designer and Jose Jewellers owner, Carmen Amdur, brings to life the transformation of today’s women in her newly launched range.
“There is a strong human element behind my designs, representing the challenges and pain women have survived and mostly importantly, triumphed over and emerged stronger. The butterfly is the common thread that unifies the range. It’s symbolism is perfect. Butterflies are deep and powerful representations of life. Many cultures associate the butterfly with our souls. Around the world, people view the butterfly as representing endurance, change, hope, and life which is exactly what I wanted for my first personally designed range,” says Carmen.
The range initially has ten unique rings as well as five earring and six pendant designs, all personally designed by Carmen. Timed perfectly for a Spring launch, Metamorphosis is a labour of love and the perfect gift for an inspiring woman.
“This is a significant launch for us. Our business is 35 years old and holds a special place in our hearts as not only, family-run, but as one of Benoni’s success stories. I am excited to share my vision with all my clients and hoping it will bring new ones through our doors too. Jewellery remains a favourite when it comes to gifts especially when it comes to pieces that have symbolism and meaning. This range makes it even more special with its message of transformation, strength and hope for a better tomorrow.”
Metamorphosis is set to warm many female hearts this Spring, to see the full range visit www.josejewellers.co.za or visit http://bit.ly/308W0kR and http://bit.ly/2Z0Duxy.
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