Johannesburg – August 2018: Kent Gush Properties, well known as a leader in real estate sales and marketing in Gauteng, is extending its reach in the property industry with the establishment of Kent Gush Letting, headed by Shaun Groves.
Although Groves’ entry into the property industry was fortuitous rather than by design, he has earned an excellent reputation working with South Africa’s most prominent property agencies, including the likes of Pam Golding and Lew Geffen Sotheby’s. “I started playing with property portfolios after some of my golf partners, many of whom were executives, saw what I was doing on my own portfolio and asked me to do the same for them,” he says. The property bug bit, and it wasn’t long before Groves left a career in the telecommunications industry to work at a small rentals company. From there, he climbed the ranks in several of South Africa’s major firms.
The association with Kent Gush Properties is a boon to both, Groves comments. “We noticed our common synergies immediately after meeting.”
Indeed, the partnership has proved fruitful just two months after its establishment, with Kent Gush Letting welcoming Bain & Company, Boston Consulting Group and the VW Group as clients.
Kent Gush agrees that the new venture adds a fresh dimension to the group. Kent Gush Properties was established in 2009 after Gush and his wife and co-manager Raquel had amassed several years’ experience working on some of Gauteng’s most prestigious sectional title developments. Their vision was to create a specialised boutique agency, offering consulting, marketing, sales and administration of residential estates and top end Sandton CBD addresses. To date, their clients have included such sought-after Sandton addresses as Metropolis on Park, Central Square, Embassy Towers and Katherine & West, as well as lifestyle developments Steyn City and the Eye of Africa along with other luxury developments in Sandton and Hyde Park.
This is the first time the company has introduced letting as a core focus. “We realised there is a massive opportunity in this area,” Gush explains.
He adds that Kent Gush Letting is more than a simple letting service. Thanks to Groves’ close relationships with several international corporates and relocation agencies, the division is able to offer a comprehensive service that ensures a perfect fit between property and tenant. “It’s a bespoke service. More than merely handing over the keys to a property, we’re here to make sure that our clients settle comfortably into their new homes.”
Groves believes that the rental market is playing an increasingly important role in the South African industry. “The reality is that the established incumbents in our industry have neglected rentals for years, viewing them as a necessary evil. However, times have changed, and this is an area that requires greater attention.” Groves is ready to tackle other players by offering a speedy and efficient service that covers all needs, and which is rooted in great relationships.
Says Gush, “Kent Gush Letting offers the personalised service and meticulous attention to detail which has helped to entrench the brand name in the property industry. We’re especially excited to be able to provide an extended, turnkey offering to our clients, both existing and prospective.”
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