Illovo appoints Boomtown for research project: Africa’s biggest sugar producer, Illovo, has appointed Boomtown for a consumer research project. With proven expertise within the FMCG sector, the Boomtown strategy department is working on market research into the main markets for the popular brand. “We’re familiar with the FMCG markets across various African nations, and have worked with multiple household brands,” remarks […] – Business – MyPE News
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