Over the weekend the 39th annual Loeries awards, took place in Durban ICC. The Loeries are Africa and the Middle East’s premiere initiative that recognise, reward, inspire and foster creative excellence in the brand communication industry.

Brand South Africa’s Play Your Part is proud to be a recipient of a Gold award for its non-English radio advert. The radio advert was created as part of the Play Your Part mandate to encourage active citizenship towards contributing to positive change in the country and raise awareness about the dangers of drinking and driving.

“The accolade has enhanced Brand South Africa’s reputation as an organisation, as well as driven the awareness of the Play Your Part programme. We are delighted to have been recognised for our work and encourage continuous conversations of active citizenship and taking responsibility for one another in order to build a country we all can be proud to call home, said Brand South Africa’s Chief Marketing Officer: Ms Linda Magapatona- Sangaret

Following this successful achievement, the Play Your Part television series hosted by Play Your Part ambassador Kabelo Mabalane will return to the screens on Saturday, 26 August 2017 on SABC 2 at 18h00pm. The Play Your Part television series will offer viewers an inspirational insight into the world of active citizens and volunteerism, by profiling South Africans doing extraordinary things to change people’s lives for the better across the country.

Author: Alan