PrideTV’s Ten Best Reasons to Go VOD:

PrideTV, Africa’s only LGBT video-on-demand (VOD) channel, is experiencing stellar growth on the back of the rapid adoption of VOD technologies by the continent’s mobile and desktop Internet users.

Last year, global consulting firm Frost & Sullivan referred to the ‘huge opportunity“ for VOD in Africa in a report entitled “Pay TV, Video on Demand, and IPTV Growth Opportunities in Africa”. The year before, CIO East Africa wrote of the “proliferation of mobile devices [ushering] in a world of possibilities for media consumption in Africa.”

“PrideTV is built on next generation video viewing technology,” says PrideTV spokesperson, Joanne Raphael Katz. “This pedigree means the LGBTQ community has some very compelling reasons to give VOD a try.”

Raphael Katz outlines PrideTV’s 10 best reasons to go Video On Demand:

1. VOD prepaid and credit card payment options that can be cancelled at any time enable consumers to budget better.
2. VOD viewers receive better value for money because their viewing time is not diluted by commercials.
3. VOD viewers avoid the endless repetitions that are become a feature of satellite Pay TV viewing.
4. VOD signals the end of the ‘one size fits all‘ approach to TV viewing by enabling the brand new phenomenon of content cherrypicking. This means viewers are finally able to pick, choose and subscribe to the content that suits them without being forced to watch channels simply because they were included as part of a Pay TV offering.
5. VOD viewers never have to lug around set-top-boxes or similar decoder devices when they travel because VOD services can be accessed from any web-enabled device, anywhere in the world.
6. VOD enables video entertainment to be watched when you want, and where you want, as it is truly mobile and portable. Satellite Pay TV, conversely, can only be viewed in front of a fixed screen.
7. VOD enables viewers to manage their viewing time according to their own daily schedules, and not according to a predetermined linear, one-size-fits-all schedule.
8. VOD is largely impervious to the inclement weather problems causing satellite outages that occasionally disrupt television viewing in Africa and around the world. This is because VOD is mostly watched on devices like laptops and tablets that have their own internal batteries.
9. VOD enhances multitasking because you can continue to work on a device like a laptop, for example, while VOD content streams in the background.
10. VOD is incredibly cost-effective with PrideTV, for example, coming in about 90% cheaper than one leading satellite TV provider‘s top content package.

The last word on VOD in Africa belongs to Frost & Sullivan: “The market shows huge opportunity for ‘value for money’ services, especially in South Africa, from providers that offer the right mix of content as a competitive price with a sophisticated, user-friendly interface.”

PrideTV’s premium video entertainment offering costs the equivalent of just R79 a month (or R790 for 12 months with 2 months free) and viewers subscribe by visiting www.prideTV.co.za.

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Author: Business News